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Last Call by 13th Street the First Interactive Theatrical
This experimental interactive theatre experience uses mobile phones and voice recognition technology to connect viewers directly to the story and characters. So, next time you go to the movies, instead of being asked to turn your cell phone off, you can keep it on... because you may have a starring role.
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.