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Flax Instant Lottery: Frost Commercial
I always say some of the best creative comes out of the Scandinavian countries, and this commercial for the Norwegian Instant Lottery is a perfect example. Simple, smart, memorable. And if I ever find myself in Norway, I'm definitely buying a lottery ticket.
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.