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There's a lot of creative innovation coming out of Australia right now, and this web series to promote McDonald's new Angus burger is a perfect example. A scripted spoof of a reality cooking show, the series follows the fate of two chefs vying for the coveted title of 'Macca's Chef'. Up against one of Oz's finest Angus burger makers, this smart piece of branded entertainment takes the golden arches to a whole new level. And may have you asking, 'do you want chips with that?'
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.