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The Ivan Brothers
Everyone should be familiar with the Ivan Brothers, the monmouth Viking ciblings that hawk Capital One in all of their TV commercials with the memorable tagline, "What's in your wallet?" Well, now these Nordic giants have invaded the world of web video, with an incredible piece of branded entertainment that puts them directly in the NCAA Tournament action. It's March Viral Madness, Baby!
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.