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Smells Like a Good Idea
Advertising is hot right now - especially with the debonair Don Draper at the creative helm in 'Mad Men'. But he may have a run for his money with Rick Shanz, agency hot shot from the new web series 'Brainstorm,' sponsored by Altoids. What Rick lacks in sauve and charm, he makes up for in irreverence and sheer ridiculousness as he sets out to prove that being a douchebag is as timeless as wing tip shoes. Bottom line, this is brand integration at its best with a fun storyline and one curiously strong cast of characters.
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.