Send to a Friend
Mo Rocca, Interrupted
I often say that branded entertainment should let the story speak for itself with very little brand messaging, and this video executes that concept beautifully. Mo Rocca, known for his ability to name the capital city of every country around the world, is the star of this humorous spoof to promote the Oakwoods, temporary housing with locations just about everywhere but Mars. But you don't know they're the sponsor until the end, and it's via an unbranded link, piquing interest about all of the markets it serves in a unique and original way.
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.