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Microsoft Songsmith Commercial
There's been a lot of discussion about viral video as an advertising platform. This is exactly how NOT to do it, courtesy our friends at Microsoft. Quite possibly the worst thing I've ever watched. I love it!
eGuider: Damon Berger
Director of Branded Entertainment, Moderati
After running creative development at two different digital studios (Stage 9 and Revision3), Damon is heading up branded entertainment at Moderati in San Francisco. Damon is equally obsessed with the internet, TV, and film and believes in a utopia where all three live peacefully among rainbows and waterfalls