Send to a Friend
Manhattan Beach Six Man Volleyball Tournament
While other brands are busy looking for new ways to get their products in front of consumers, Levi's is ditching the ad copy -- and even the jeans -- in favor of scantily clad beach babes and Magnum, P.I. look-alikes. In their latest foray into branded entertainment, they've partnered with Break.com to bring viewers 'stories of a New America.' Their first installment is a mockumentary of a fictitious Manhattan Beach Six-Man Volleyball Tournament, a sort of Star Trek convention meets Baywatch with players dressed in costumes ranging from Klingons to Barbie dolls. And while a significant amount of camera time is spent panning players' posteriors, there's not one Levi label in the bunch. Then again, what better way to reach hot-blooded American males than with blondes in bikinis diving for volleyballs?
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.