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IKEA Heights is an overdramatized Desperate Housewives-esque series secretly filmed inside an IKEA store in California. The show is ridiculous and dripping with the kind of exaggerated acting and melodrama befitting of a comedy sketch or daytime soap, but the true 'heights' of humor are reached as passersby meander along with puzzled expressions, no doubt for the camera crew and over-the-top scenes taking place right before their eyes... in. an. IKEA. store. If nothing else, it's good for a few laughs, and IKEA makes for a surprisingly funny backdrop for an otherwise absurd storyline.
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.