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This is a funky music video for Mr. Hayday that features Helmut the Hamster being chased by various protagonists. According to the Vimeo description, "The framework of "Hamster Squaredance" explores an aesthetic and conceptual relationship of rhythm and narrative by developing a new visual approach for displaying on small screens, mainly iPhone." The video features quick response bar codes embedded into the animation, which create an interactive experience for people with mobile phones that are equipped for mobile tagging. It's a great example of where technology is headed, and a good reminder of how far behind Americans are as far as technology is concerned. Did I mention that it's a fun animation?!?
eGuider: Marc Ostrick
Marc’s a filmmaker and new-media activist at heart. He recently produced and directed segments for Obama’s historic American Stories, American Solutions television special. In 2007, Marc was fortunate to break new ground on HBO’s John From Cincinnati as the first new-media filmmaker embedded into a television series to organically extend the characters and universe of the show online. In 2005, working with Fox Television and Verizon, Marc got to direct 24: CONSPIRACY - the first original mobile series that was created as a spin-off of the hit TV show 24 and was nominated for an Emmy Award. When he’s not creating content or telling everyone he knows about amazing online videos, Marc is hanging out with his beautiful wife and little girl.