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Finagle a Bagel
These are the best branded entertainment webisodes I've seen recently, and there's not one actor in the bunch. Finagle a Bagel, the Boston-based bagel company, created this series featuring actual employees. It's real, gritty and absolutely hilarious. It also brilliantly manages to have you intently focused on their bagels, and in between kitchen antics and random musings on the origin of the doughy treat, you actually learn a lot about their products and their refined palate for flavored cream cheese pairings.
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.