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FedEx Informerical Spoof
Will it ever get old spoofing infomercials? It's possible but that time hasn't come yet. Because infomercials are just so...so....mockable. Take this latest spoof from FedEx -- only this time here's a major brand coopting the cheesy formula to amusing comic effect thanks to its use of "Best in Show" star Fred Willard as the supposed FedEx.com frontman. What works about this video -- as both an ad, because yes it is an ad, and as a viral video in its own right -- is the ordinariness of the FedEx.com features Willard goes nuts for.
eGuider: Daisy Whitney
Multimedia Reporter, Journalist, TV Week, New Media Minute
Daisy Whitney is a writer, producer, on-air correspondent, podcaster and expert in the new media business. She writes and reports for Beet.TV, NBC's KNTV, MediaPost, TVWeek’s NewsPro, Emmy Magazine and This Week in Media. As a senior content producer, she programs conferences for iMedia. She is also the host and creator of the New Media Minute, her own weekly news report on the business of online video that is produced in partnership with NATPE and carried on Beet.TV, the Huffington Post and ABCNews.com. Daisy also provides strategy consulting on online video. She is the author of the forthcoming novel THE MOCKINGBIRDS, to be published by Little Brown. Her Web site is daisywhitney.com.