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Crazy Frog - Popcorn
1997 - 17-year-old Swede Daniel Malmedahl records himself as a combustion engine. He posts this on a website. His performance becomes a favorite on peer to peer file sharing networks. Fellow Swede Erik Wernquist takes the sound effect and creates a 3D animation to accompany it. In mid-2004, this is broadcast on two Belgian commercials for Ringtone Europe and Jamster België. The Jamba! group licenses it for distribution as a mobile phone ringtone. It becomes the most recognisable commercially available ringtone in the UK earning Jamba! an estimated £14 million. It goes on to become the most commercially successful ringtone of all time. The two Swedes soon create Crazy Frog and the video "Axel F" (a remix of the 1980s Harold Faltermeyer song) where Crazy Frog is chased by a bounty hunter. It becomes one of the most successful singles of the year 2005. "Axel F" debuts at number one in the UK, remaining there for four weeks until it is knocked off by a 2Pac single. Other videos follow, and as of this date, the original Crazy Frog video has 30 million YouTube hits. Here's the sequel "Popcorn" (15 million).
eGuider: Julian Camilo Pozzi
Playwright/Video Producer, House of Broken Windows
Julian Camilo Pozzi is producing traditional and new media projects that strive to combine compelling entertainment with pressing social concerns. He is interested in supporting and collaborating with like-minded professionals.