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Adidas House Party
To celebrate 60 years of Soles and Stripes, Adidas threw a house party with a little help from Boogie Studio. Guests included Russell Simmons, David Beckham, Kevin Garnett, Missy Elliott, Katy Perry, and Mark Gonzales. Any party that includes Run DMC and a myriad of Hardshells, a halfpipe and a pool, fireworks and a bathtub make-out session... I think can be considered a success.
eGuider: John Rota
Film, TV & New Media Producer
John is a producer who specializes in smart, thought-provoking films, television, and web series. He has worked on many Emmy Award winning shows, including the documentary Legendary Nights, chronicling the 12 best fights in HBO's 30 years of boxing. While in development at HBO Films, he worked on Bury My Heart at Wounded Knee, based on the best-selling novel by Dee Brown. His company, Divine Madman Productions, is currently developing a web series entitled 13Fights, based on John's experience working and living in the boxing world.